TOURISM AUSTRALIA / RFP RESPONSE
Art Direction: Marcus Embra
Artworking: Marcus Embra
Client: Freeman EMEA
Tourism Australia is the Australian Government agency responsible for promoting Australia to the world as a destination for business and leisure travel. The agency released an RFT (Request for Tender) for the provision of stand build services for Australia’s presence at events across the European/UK markets. At the time, Freeman was relatively new to the EMEA region and the company did not want to commit to creating any collateral relating to their own U.S. brand identity as a new identity was being developed. In the meantime, I had a think outside the box and design materials around the identities of potential clients as I thought this was a great way to show an understanding of the brand and take guardianship. A branded digital PDF tender document with navigation, hyperlinks and interactive buttons including download links was submitted.