Assumption: All business owners, salespeople, accounts and customers expect to be able to easily sell/purchase products on the go.  All information stored about the customer (personal, purchase history, etc.) should be easily accessible to refer back, make changes, and get help. Status about orders, products, inventory levels, delivery information all need to accessible quickly.

Goals:  Redesign the XOLogic customer experience to allow Business Owners, Salespeople, Accounts and Customers to be able to login into the businesses customized website to order products. For salespeople to manage their accounts and customers and business owners to manage their business.  

1. Provide an up-to-date product shopping (e.g searching, comparing, reviewing) and ordering process (e.g. reviewing, purchasing, checking status) 2. Design this experience to be focused on the mobile experience first and foremost, tablet second, website third.

2. Provide a simplified shopping experience that does not force users down a single shopping process.  (e.g. i. selecting a customer or account before adding products to an order, ii. requiring information to be gathered from a customer before starting a list of products the customer would like) 

3. Support all existing features and workflows for existing users. Any additional product listing should take advantage of the featured (products) sort order when browsing for products.  

User Research Discussion Guide - User visits

UI implementation