I first started the project in August 2009. As soon as I had the idea, it had pretty much already been realized, namely to photograph dogs with their owners. What originally started out as entertainment, without expectation, without any pressure, was suddenly creating waves. The four-legged friends and their owners have since travelled the world. Various blogs, journals, and television shows have all reported on the bizarre image combinations of humans and animals. So where does this striking resemblance between dog and owner come from? Does the "underdog" really rank himself lower, even visually? It is undisputed that the canines not only stir emotions and interest, but also our inner most needs. Dogs are considered loyal, selfless, trustworthy, life saving, fun and proud companions in a world where these values are gradually disappearing. From the inexhaustible number of examples, lies the difficulty to find the gems, which captivate with uniqueness, brilliance and depth. Only to create a single moment of symbiosis - between man and beast - to be one.
«Underdogs» is a series of photos that reached a global audience and has become a hit around the world. Sebastian Magnani gained huge awareness starting with his blogs on the internet, triumphing in Brazil, the USA, Russia, China, Switzerland, Germany, the UK and tons more. He acquired a publishing spot in the Daily Mail UK and was shortly after published in one of Switzerland’s biggest newspapers! His repertoire consists of an envious and ever-growing list of accomplishments, including huge interviews in Germany and America as well as being contacted by stock agencies from around the globe. The cherry on the icing on the cake of all this hype was his mention on a TV broadcast with Good Morning America in New York and BBC World News in UK, reporting his work in world news.