Hardware Machinery: Package Design
Client
Client
Hardware Machinery is a brand for tools and garage items geared toward a handyman. The audience is geared towards a more male consumer, a man that is a do-it-yourself'er, who is not afraid to get a bit dirty. The colour pallet lend a construction feel. I used a dirt backround to contrast against the clean metalic finish of the tools and the orange and black accents. The dirt image also suggests that the tools are of good quality and are built strong.
