Role: Creative Director
Creative Team: Ulisses Razabonni, Gabriel Sotero, Juliano Ribas, Paulo Moraes.
Film company: Vetor Zero. Director: Gabriel Nóbrega. Audio producer: Mugshot.
The whole ad was produced with the help of an Iphone 7 Plus and over 500 photos shot on the new Portrait Mode, which separates subjects from the background. The soundtrack it's a 3 minutes remix of a 1973 samba song called "Eu Quero E Botar Meu Bloco na Rua" ("What I Want Is to Put My Block Party in the Street"). This version, by BaianaSystem and Sao Paulo rapper Yzalu, is available exclusively on Apple Music.
You can listen the music at: http://apple.co/MeuBlocoNaRua