TOUCH POINT-SOCIAL MEDIA GIFS
The decision was made to create a digital series of sponsored posts that mimicked the style of the app and micro site. They illustrate the idea of feeding your curiosity through playing on the application’s name (EdFest Feed). The aim of the advertisement is to get people to download this app and explore. Each element is based on the app’s name and the final call to action gets users to download and interact with the app. The varied imagery represents the wide range of activities and performances that are available.
