Client goals: William Yules and Son have been in business since 1865 and needed a rebrand that could reflect their great history while feeling updated and timeless. The company supplies restaurants, care homes and schools with raw ingredients but are often mistaken for a catering company. Changing this perception and updating the brand were the two main goals.
Our solutions: We created a new logo, shortening the company name and created a full brand guide. We used a richer colour palette to show the attention to quality rather than simply competing on price. Stationary, yearly catalogues and delivery trucks help expand the brand and are a great way to increase brand exposure.
