The DareToBeSwift campaign features three spots that mirror the elegant moves of dancers with the sleek styling of the Acer’s Swift laptop.The performers’ movements bring life to the themes of lightness, balance, and strength; matching those of the laptop, further emphasizing their role in leading trends and style.

In addition, the spots utilize dramatic and visually arresting creative to reflect Swift’s gold and black branding. The color palette acts as a vital storyteller for this campaign, bringing to mind not only the laptop, but the lustrous modern aesthetic associated with Acer’s innovation.

The bold and polished aesthetic is heightened by the intricate camera work of the Phantom High-Speed Camera: extreme slow motion is captured at 500 frames per second to enhance the movement of the dancers.

Production was produced by creative studio Lair.tv in conjunction with agency We Are Social. Campaign for tech brand Acer.