Outdoor Illustration

The Client

These postcards were developed for the Western Development Commission to be distributed in the west of Ireland in order to promote the northwest.

Concept

I’ve imagined a couple traveling down the ‘Wild Atlantic Way’ and I’ve tried to portray a day in their life showing different activities at each destination. I've tried to keep the images fun, energetic and exciting.

Postcard for WDC - Reddin Designs

My process

I use pencil, charcoal and watercolours to realise conceptual work. Once I have a concept that I am happy with I refine and enhance the idea in Photoshop and ultimately take it into Illustrator to create finished vector graphic illustrations.