Dissertation work, 2017
Museum's logo is still very nice in its own right, but the overall style, that has been used by the museum lacks modularity and boldness of what institution like this could have.
See more print work on D92 Studio:
1) Tradition since 1908
2) 14 quality expositions
4) Architecture of the building
5) Museum location
After weeks of searching, I discovered three typefaces, that I liked together - Sailec, Kreuz Extended and Knifer, which I thought were good match for each other and also represented different aspects of the museum.
Posters were first medium, where I tried this new direction and where I continue to develop other parts of the visual identity.
Main purpose of the poster was to show the new visual style of the museum, posters that would show off different exhibitions inside the museum and more abstract posters, that could be used once the people already seen most of the previous versions.
I played with different combinations of content before settling on using sets of many different photos and illustrations, that would color the posters and create the overall style.
That meant redesigning books, maps, guides, orientational systems and other print based parts of the current identity, which need to be unified. I was also planning to take a look at how are the current exhibitions stylistically aligned, but in the end decided not to focus on this issue for now, even if my solutions could be applicable as well.
The examples below are using the similar system as the posters, but further developing them to better suit each of its purpose.
I also spent lot of time thinking about how to bridge and present the overall design to visitors and how to make them more interested in new visual style and museum itself. I came up with web-based poster generator, that would enable visitors to create their own versions of the posters and show them inside the museum on interactive screens.
For this case I designed different layout mockups, where you could change the look of it, just by changing the pictures and its sizes.
Inside the building is another great place, where we can create totally different experience and utilize the latest technologies. NTM itself is using many TV screens in many places on every floor, which gave me an idea, how to develop this system further.