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    © 2012 Downtown Design League www.downtowndesignleague.com
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bellyQ
CREATIVE DIRECTION/ BRANDING/ INTERIOR DESIGN/ CUSTOM FURNITURE & GOODS
Downtown Design League is the creative force behind the interior design of Chef Bill Kim and Michael Jordan's new Chicago restaurant, bellyQ. Led by creative director Yasmina Cadiz, Downtown Design League set out to create a space that’s an extension of Chef Kim’s private home: calm, luxuriously understated, natural, and modern. What they’ve achieved is a purity of design that flawlessly supports the real star of the show—Chef Kim’s food.
A highlight of the interior is a series of translucent moving panels portraying galloping horses, which speaks to the philosophy and aesthetic of bellyQ—TRADITION. AMPLIFIED. Horses possess a great Zen serenity but are also capable of intense power. This might explain why horses are a personal favorite of Chef Kim and his wife, Yvonne Cadiz Kim.
CUSTOM DESIGNED LEATHER WINGBACK CHAIRS

Traditional wingback chairs have been amplified with luxurious Italian leather and stitched in a way that highlights the natural raw edges of the hides. What once might have been considered stuffy is now totally modern and unexpected—a perfect complement to Chef Kim’s cooking philosophy. It’s all about the details and highlighting textures in their most authentic form.

CUSTOM 14FT COMMUNAL TABLE AND CHAIRS.
Overhead: Lighting made from reclaimed conveyor belt material.

By seamlessly integrating BQ2GO, the takeaway area of bellyQ, we essentially created a restaurant inside a restaurant. BQ2GO and bellyQ share space and a design aesthetic that allows them to serve their different functions effortlessly.
When it came to the look for the staff, Downtown Design League created one-of-a-kind handcrafted leather aprons, as well as custom branded check presenters that look and feel more like a personalized leather billfold.
bellyQ Custom Leather Check Presenters (COVER VIEW)
bellyQ Custom Leather Check Presenters with cotton check pattern pocket lining (INTERIOR VIEW)
Custom laser etched leather sathels for chef Kim's bellyQ signature barbecue rub created by Downtown Design League.
Custom bellyQ gift card and sleeve by Downtown Design League.
Downtown Design League designed the bellyQ menu as a personal booklet to help provide guests with a little more information about the specialty items unique to bellyQ's menu like the TEA SMOKED process and TABLE GRILLING. 
We diecut the cover shorter than the main booklet to feature the title in a minimalistc way when closed.
Small pocket size bellyQ menus created by Downtown Design League.