Anlene made a bold brand position shift to embrace their new mantra "Move as young as you feel inside". They partnered up with the iconic Dato' Sheila Majid to celebrate the spirit of feeling young at heart. We were tasked to showcase how Dato' Sheila Majid embodies the essence of the brand's tagline, highlighting her ability to turn back the years.As the face of the brand, Dato' Sheila Majid defied the limits of time with her timeless radiance. Now, imagine this extraordinary talent, at the age of 50, moving with the grace and energy of her 20-year-old self.
What we did:
We challenged Dato' Sheila Majid to breathe new life into her iconic hit song "Sinaran", infusing it with youthful energy. Be amazed as she unveils a brand-new music video showcasing her age-defying moves that surpass even her 20-year-old self.
Fun fact: Exactly 30 years ago, Dato' Sheila Majid dropped this iconic hit song "Sinaran".
Without any media buy, this music video garnered about 9k views, 100 shares, 29 comments and 235 reactions within a month.
We saw an opportunity to boost the social media page by launching a Facebook giveaway. We asked our Facebook fans to count how many times the hidden Anlene logo appeared in the video. Within a week, there are 388 comments, 325 shares and 19 reactions.
Regrettably, with the lack of budget, some ideas we had (below) will never see the light. =(
