Situation:
ShowMax is a SVOD (stream video on demand) platform that houses local and international content. Most South Africans, however, have alternative solutions.   

Task:
Client briefed us to create an educational campaign through Radio and TVC that targeted young males.   

Action:
We came up with the insight that with ShowMax you can; 'stop trying so hard'. No more faulty, busted up, hand-me-down, hard drives. Now you can enjoy your favourite shows on your phone, laptop, tablet or smart TV. 
TVC
Radio
A big thank you to Director Bevan Cullinan, who's comedic prowess knows no bounds.

Agency: Aqua 
Director: Bevan Cullinan
Creative Director: Andrew Shaw 
Art Director: Johann Witbrood Botha
Copywriter: Abas Rashid 
Producer: Alex Hope-Bailie

ShowMax - Stop Trying so hard
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