ShowMax is a SVOD (stream video on demand) platform that houses local and international content. Most South Africans, however, have alternative solutions.
Client briefed us to create an educational campaign through Radio and TVC that targeted young males.
We came up with the insight that with ShowMax you can; 'stop trying so hard'. No more faulty, busted up, hand-me-down, hard drives. Now you can enjoy your favourite shows on your phone, laptop, tablet or smart TV.
A big thank you to Director Bevan Cullinan, who's comedic prowess knows no bounds.
Director: Bevan Cullinan
Creative Director: Andrew Shaw
Art Director: Johann Witbrood Botha
Copywriter: Abas Rashid
Producer: Alex Hope-Bailie