Branding for Rise's 2017 Kickoff and Week of Action, Communication Design for Social Media Campaigns, and UI/UX Design for Rise's Website
Rise Campaign for Survivor Rights Bills in Every State: Kickoff Branding, Communication Design, Web Design, Style Guide and Template Library
Rise is a grassroots advocacy nonprofit run entirely by volunteers that passed a federal bill of rights for sexual assault survivors on October 7, 2016 (Change.org petition) and is working on campaign in 2017 to introduce and pass legislation in each state. The Rise movement is in 30 states, and 3 countries. In the US, 18 states have Risers. In total, Rise Movement has created laws for 11 states and 1 country.
To support efforts to mobilize supporters, I designed and wrote copy for logo and graphics concepts for a Week of Action in March. Additionally, I designed graphics and wrote copy for the Communications team's social media campaigns to build momentum around state legislative wins and raise money on Change.org, designed graphics and t-shirts for the March PSA premiere kickoff event with Emmy Award winning actress Tatiana Maslany, and advised the Technology team on UX and UI improvements to the website's information architecture and advocacy map data visualizations (RiseNowUS).
Finally, to sustain the long-term efforts of the team's advocacy campaign, I created a style guide and communication design template library for the Communications team members, and trained select team members on how to customize a design template. This empowered local state organizers to easily create social media graphics the day of a legislative victory that were consistent with the national organization's brand guidelines.