For Central and Eastern Europe innovation was not enough to make mothers put the Philips Natural Baby Bottles first on the list when it came to feeding bottles. Instead, they were choosing brands that seemed more playful and childish.

We introduced Philips Avent – Future Passion Collection, an online platform where mothers could vote their little one’s dream passion. At the end of the voting process, Philips would pick the most voted passions and print them on their baby bottles.

Mothers all over Central and Eastern Europe loved this. Hundred thousands of votes were registered and the newly printed baby bottles became a hit.