MySwear – Swear x Farfetch
Client Swear London
Role Branding, Identity, Packaging
Photography MySwear, Joel Bessa & Carla Almeida
MySwear is a collaboration between the online luxury boutique Farfetch and London-based footwear brand Swear. Together they’ve launched the first-ever luxury footwear customization platform online. MySwear “combine 20 years of heritage with state-of-the-art 3D modeling technology and expert artisanal Portuguese craftsmanship,” according to the brand. To celebrate the launch, they’ve selected 50 ambassadors — including singer-songwriter Sky Ferreira and model Barbara Palvin — to create their own pair of MySwear shoes.
“(…) Then there is a sense of excitement and luxury from the packaging. And ultimately, you get a great pair of shoes.”, says fashion editor Caroline Issa.