Off the back of Sara Lee’s Lookalikes campaign, where they skimped on ‘celebrity’ talent to prove that some things, like dessert, shouldn't be skimped on, we created an interactive social campaign. 

Tapping into the current trend of social eating, where people share their meals via social media, and playing into the insight that we all have a celebrity we’d like to meet and have dinner with, using Facebook LIVE, we let Australian share dessert with their favourite celebrity lookalikes.

We also created topical content with the celebrity lookalikes for notable calendar events to spark conversation around why dessert should never be skimped on. 

Ricky Gervais Lookalike – Facebook LIVE broadcast

Ricky Gervais Lookalike – Awards Outtake

Ricky Gervais Lookalike – Valentine's Day

Ricky Gervais Lookalike – New Year's Eve

Ricky Gervais Lookalike – Australia Day

Barack Obama Lookalike – Facebook LIVE Broadcast

Barack Obama Lookalike – Christmas

Barack Obama Lookalike – Inauguration Day

Made in collaboration with The Royals and Banjo