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    In collaboration with Beyond, a digital agency based within the UK and US, the NSPCC engaged Beyond on the Little Stars campaign to design and de… Read More
    In collaboration with Beyond, a digital agency based within the UK and US, the NSPCC engaged Beyond on the Little Stars campaign to design and develop an online fundraising platform for users. The NSPCC had defined the Little Stars brand, but Beyond were tasked with designing an online virtual fundraising experience where users could choose their star on Oxford Street, dedicate it to someone special and making a donation in the process. The focus was to create a magical experience that would entice users to interact and donate. The idea is brought to life in a single page application featuring a series of scrollable transitions. Users can navigate through London’s iconic Oxford Street, select a star and dedicate it to someone. A horizontal parallax scroll was introduced to bring depth and motion to the landscape created, engaging the user to interact with the handmade visual elements. Animations were added in correlation with the interactions. As the creative and UX lead on this project, I worked as part of a dedicated team of designers and developers to bring this intricate vision come to life. We collaborated closely to ensure the successful functionality of the experience across a range of devices while maintaining the interactivity of the site. www.nspcc.org.uk www.bynd.com Read Less
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