OrthoNebraska
Brand Design
For years, Nebraska Orthopaedic Hospital and OrthoWest, both located in Omaha, pursued similar goals—each strived to offer leadership and an outstanding patient experience for a range of musculoskeletal needs. Nebraska Orthopaedic Hospital, the region's first dedicated orthopaedic hospital and OrthoWest, the largest orthopaedic and musculoskeletal clinic practice in the state worked together. And as their partnership grew, so did confusion in the marketplace. To help create a more seamless patience experience, a rebrand was completed, including a new name, visual identity, brand position, collateral, way finding, signage and more.
Role: Art Director and Designer
Agency: DAAKE
Agency: DAAKE
