Time could be a difficult concept to grasp or describe, but we all feel it, from the agony of waiting for a file to download to the joy of breezing through page after page of a beautiful story. In our daily lives, each second might seem insignificant or trivial. For the experienced temporal designers, even a split-second could be used as an effective instrument to influence how people perceive and experience content. To highlight the importance of time as one of the primary design elements in addition to type and imagery, the Creative Technology Program at FIT dedicated its second annual exhibition to temporal design. #TIME: 2016 Creative Technology Program Annual Exhibition emphasizes visual storytelling, interaction strategies, and the conceptual thinking for designing with time in mind.
To reflect the curatorial concept for the exhibition, the invitation card design is an eclectic collection of classic aesthetic, modernist design sensibility, and cutting edge augmented reality technology. This static invitation card comes to life when it is viewed through an augmented reality app on a smartphone.
