Palazzo Gulinelli Canonici Mattei
Palazzo Gulinelli Canonici Mattei is an ancient structure placed in the old town centre of Ferrara. The owner of the building was Giacomo Gulinelli, who promoted some important restorations starting from the second half of the XVII century. The building has been later sold to the Canonici Mattei Institute by the heirs in 1953, until the closing because of the earthquake in 2012. 
Starting from 2016, after a careful planning, the renovation started in order to let the normal scholastic activities start again. The building site is open to the public and until the end of the restoration process, guided visits are organized monthly. 
I was tasked with creating the identity, stationery and the desktop/ mobile design of the new website. The whole project of communication will have its development during the next years, following the work’s evolution.
LOGO
The customer asked for the creation of a logotype which recaps and communicates elegance, historical importance and contemporaneity. The stylised lion’s snout, symbol of the heraldry of the Gulinelli Family, is enclosed in a graphic element which represents the lion’s mane, recalling the architectural elements of the Palace.
PICTOGRAM
The construction of the pictogram takes place in 8 passages. The mane derives from the processing of two concentric diamonds that are rounded in proximity of the horizontal angles and cut according to the width of the pictograph in the two vertical angles. The lion’s ears are obtained from a P (Palace) which has been modified in proximity of the intersection with the diamonds and reflected in order to complete its symmetry. The muzzle is characterized by two reflected letters G (Gulinelli) and from the nose.
WEB DESIGN
Responsive website, destined to the dates and visits to the Palace, in order to spread the history and the future projects of the Foundation and the Institute. The layout is inspired to the blogs and a great importance is given to pictures.
Designed during my work at Intersezione.com - with the supervision of art director Stefano Ascari.
VISIT THE WEBSITE
Palazzo Gulinelli Canonici Mattei
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Palazzo Gulinelli Canonici Mattei

Branding
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