Avengers: Age of Ultron
Hot Toys / Collectible Figure Series / Packaging Design
The Avengers: Age of Ultron is the second instalment of the super hero blockbuster franchise.
There are lots of related merchandise in the market being released almost at the same time.
In order to stand out from the rest, the design deviates from the movie's action sci-fi style graphics the others often use, which are often very dark in colour. Vibrant colours, based on the character's comic origin are used while the emphasis on the "A" icon keeps the series in line with the movie.