For the most important get-togethers of the Volkswagen Group, the Volkswagen Group Nights before the start of the biggest international motorshows, require extra special presentation set-ups. At the Geneva International Motorshow we were asked to join in on the content side.

For the presentation of 12 different top-brands in front of the who`s who of the automotive press representatives, an ever changing presentation infrastructure for each brand was the idea. The presentations for each brand should differ not only in colour and CI, but also in general screen arrangement.

10 LED panels, each 3 x 1 meter were mounted onto 10 robotic arms that would move the screens into 12 different alignments for each presentation.

We created the presentation content for all twelve CEOs of the Volkswagen Group brands and an additional presentation for the CEO of the  entire Volkswagen AG, Martin Winterkorn. “Moving Technology” was the slogan of the evening and this credo was perfectly translated to the more than impressive set-up. 10 almost 3m high LED panels were each mounted to a robot arm. These robots with the screens formed an ever changing media backdrop throughout all different parts of the group night. Since we love robots, we appreciate to have been part of such an extraordinary event.