Alphabet brand Identity 字体设计
Font design
Jun. 2016 贰零一陆年陆月
Duration: 2 months Nov. 2015 Project type: Individual project
Software: Adobe photoshop, illustrator My role: Visual design
Design Scope: Design research, Brand design, font design
Overview:
Use illustration to design brand new decoration style font, I add animal and plant elements into each letter. Hope this typeface will attract children and evoke their interest to learn English.
采用插画形式设计出含有动植物元素的装饰字体， 希望这种字体能吸引孩子，并激发他们学习英语的兴趣。
Challenge:
How to express unique characteristic of each animal? How to arrange the canvas?
如何准确表达每种动物的特征， 如何把握好点线面的关系。
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Recycle bag
Thanks for watching!
Zhuoxin Xu
All rights reserved
