Alpha is the first of the Quo Ventures on the icon field. We shaped a multi-purpose set of 3000 figures, with a very particular visual style, but most important, a distinctive technical approach: the kit uses a three color palette scheme that syncs with Illustrator doc styles so that the icons can be massively customized within any brand's palette without losing its multi-styles feature.
The problem statement. The need of icons for using on website and all across a business venture marketing material, self-branded, and quickly.
Our solution. An icon library built with a short set of customizable elements that can be modified in no time across the document assets, both by using Illustrator or SketchApp styles sync capabilities. The approach that we followed is represented in the visual interpretation that follows. Doing so allow any brand to come out with thousands of icon variations within their institutional colors and even custom brushes and background patterns.
Out-of-the-box. Three thousand icons multiplied by as many colors, strokes, and backgrounds as required; endless possibilities.
Available for purchase. A carefully picked palette was arranged for an out of the box solution, and it is available at http://bit.ly/2mSqjZY. The mentioned out-of-the-box set considers bright color palettes based on a study of successful brands on both digital and physical scenario, including Google, Facebook, Twitter, Coca-Cola, and Nestle. Not only the picked palettes are standard and safe to go on this ready to download solution, but the one ink as well.
The ready to go assets does not only include a set of safe to go palettes but consider them as well in one ink.
The Illustrator source files are still on validation phase and open to testing users –shall you want to participate, please reach us!–.