Instaply is an international software company headquartered in San Francisco. Under Suite 5B, I was given the task to design postcards, marketing packages, use cases, PowerPoint decks, and a trade show booth. All materials had to follow Instaply’s existing brand guidelines.
Instaply sought a tri-fold brochure design and a marketing flyer packet. Originally the flyers were to be distributed in a folder; but since that would increase costs, I proposed designing flyers with different heights. This feature allowed for a unique tab design to be used in the marketing packet when the flyers are stacked on top of one another.
I was also responsible for designing PowerPoint decks for executive presentations. The hardest part of the work was the organization of a great amount of content/data in a minimal and modern style. Maintaining white space around elements and summarizing verbiage was helpful in executing the task.