New typeface FS Irwin takes a transatlantic look at lettering.
Designed by senior designer Fernando Mello, the font was inspired by New York and his time studying typeface design at the Cooper Union’s five-week Cooper Condensed Program.
The designs originated in Mello’s studies in inscriptional lettering and calligraphic exercises, as he worked on a brief to design a clear, yet unique typeface that could communicate well, while avoiding loud and overtly mannered design features. His explorations were then digitised and adapted into a more workable humanist sans serif structure.
Rather than focusing on quirks or distinctive characteristics, FS Irwin conveys quality design and simplicity. As such, the proportions and details mean it is adaptable across any situation or application, from more playful designs to serious corporate identities thanks to a welcoming, yet sincere tone.
Mello adds: ‘Extensively tested and precisely drawn text-oriented typefaces are what I enjoy designing the most. There is a beauty and a different approach, a different way of making them interesting, sellable and usable rather than adding flicks or unexpected details.’