Stand for "Madrid Fusión" international gastronomic fair 2017.
Guzmán Gastronomía is a whole sale distributor, with top chefs, restaurants and hotels among its customers. For these reasons, we considered the stand had to emphasize:
- the value of the work of Guzmán
- the importance of caring for the product, showing fresh mint in a large planter, evoking the flavour and the scent of the kitchen.
- closeness to the customer through everyday elements like net shopping bags and natural materials like cork, covering the walls.
- the interest for contemporaneity (hanging the shopping bags from design hangers or showing spices by chromatic order in uncommon containers specially selected for the occasion)
All of them, values or details that match with Guzmán customer profile.
Client: Guzmán Gastronomía
Art direction: Griselda Martí
Design & project management: Yolanda Yus & Griselda Martí