BLACK INSOMNIA
A coffee brand known for having the strongest coffee in the world, after beating the competition Death Wish coffee in the USA.
They are anti-craft, anti-establishment, anti-hipster bullshit.
They have a 'fuck you' and 'fuck it' attitude, something that sets them a part from the rest of the coffee culture in Cape Town, and the world really.
They don't give a fuck if you don't like them, you can move on then.
They are daring; disruptive; controversial.
We were tasked with creating a digitally-based campaign for their new caffeinated water, with 50mg of caffeine and added vitamins.
We wanted to create something that exudes and amplifies that 'fuck you' attitude.
Unglorify sleep// Emphasize the caffeinated high and that feeling of euphoria.
You never need to come down when you can drink Black Hydro water.
(we recommend watching in HD)
Digital Banners
These will be posted on social media and shared.
Mockups of what they'd look like on Facebook
We wanted to create something that, when people are drinking Black Hydro and are high on caffeine, would stimulate them and be able to channel their energy into something fun.
An app that is a simple yet (annoyingly) addictive game, similar to doodle jump; flappy bird etc.
There will be a leaderboard every week, and the top 3 with the highest scores will recieve free or discounted coffee's at Black Insomnia.
If you don't play the game for a certain amount of time, you will get alerts like the ones below to remind you to keep alert and keep playing.
