IKEA PAX it!
The most clicked ad space in the world, that actually isn’t one. We simply replaced an online store shopping cart icon with a flexible PAX wardrobe icon that grows automatically while you shop.
Advertising Agency: Grabarz & Partner
Chief Creative Officer: Ralf Heuel
Chief Creative Officer: Ralf Heuel
Executive Creative Director: Diana Sukopp
Creative Directors: Thomas Fritze, Stefan Geschke
Creative Directors: Thomas Fritze, Stefan Geschke
Art Directors: Thomas Fritze, Christian El-Asmar
Copywriter: Stefan Geschke, Sonja Sonner
