The branding of tsp bakery began out of my interest to enhance the experience of baked goods through bakery packaging. What would it take to create a relationship between product and package besides protection and carrier? I wanted to make people think about what they're consuming on a synesthetic level and through knowledge. "Changing one teaspoon at a time" implies active participation in your own diet, and in the changing of the worlds food habits and consumption. I want consumers to rethink what they are consuming.