The Incomplete Manifesto for Growth

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  • The Incomplete Manifesto for Growth
    Break it, stretch it, bend it, crush it, crack it, fold it.
  • A work based on a quote from Bruce Mau's Incomplete Manifesto for Growth.
    "Break it, stretch it, bend it, crush it, crack it, fold it."
  • The only photoshopping or digital media involved is placing the words onto the poster. All six lines were recorded using a camera and created by a projector box I made out of paper and my cell phone flash light. I cut the six lines separately in the Helvetica type face onto pieces of paper and slid them into the box before shining light through it. I then used my cell phone light to project it on various surfaces. For example 'break it' was done on glass, 'stretch it' was on plastic wrap. I wanted to convey the meaning of the words via distortion of light.

    Helvetica is considered a very clean and general purpose typeface. I was inspired when I did something similar by crumpling paper and a classmate said what makes it truly broken is that I drew a very normal looking styled typeface onto the paper. So I decided by breaking Helvetica and seeing it under a new light (literally) was a good way to portray this quote.