Hipsters like to go camping too! Alite Designs, a start-up based in San Francisco, designs cool and functional gear for the ironic outdoorsperson. Alite’s deadline, however, was anything but apathetic: after creative was approved I was required to build a custom WordPress theme from scratch in exactly one week. After a few late nights I had pulled it off like a pair of girl jeans and non-prescription eyeglasses.