To celebrate the launch of the cutting-edge Q60, INFINITI teamed up with The MICHELIN Guide. Sharing a passion for creativity, perfection and progressive-thinking, they were the perfect partnership...
After the Michelin inspectors hand-picked the 60 most innovative restaurants in the 2017 guide, we brought the two worlds together with the design director of the Q60, and the chef director of one of the chosen 60, Anglo. And all that was just for starters...
Worked with creative talents Rob Sindermann, Mark Urey, Matthew Vaughan, and Pebble Studios.
Using this meeting as a base to craft editorial content, we were able to target highly-relevant audiences through partnerships with the BA Club and Quartz.
WHERE WILL YOUR INFINITI TASTEMAKERS EXPERIENCE TAKE YOU?
With INFINITI Centres up and down the country - and TasteMakers restaurants within driving distance - we gave hot prospects a complimentary meal for two once they had experienced the thrill of the Q60. So potential customers could get a taste of innovation, we sent Instagrammer, Matt Scutt, on his very own TasteMakers experience.
