Original Identity

Form Refinement

Key features of the new form

A new refined and simplified form

Form in gradient

Gradient detail

Form in 3 color on darker background

TranzLease White horse  /  TranzLease Grey horse

Metallic Gradient

Metallic Gradient in color

Typeface development

Pantone brand colors

Final Identity

Inspiration Moodboard

Application Moodboard

Brand color balance

BRAND TYPOGRAPHY:

Keywords:

1.Corporate.
2.Wide range within the family.
3.Precise character.
4.Application across print as well as digital.