Two 20-sec videos for the client Krost – Russian construction company, famous for building more than just apartment buildings. They create living environment with a rich infrastructure.
The challenge was to show both housing complexes from best sides, while houses are done, but the territory is still under construction.
To solve this problem, we've created theatrical environment with decorations representing both complexes, which made your 20-seconds tour inside each of two sites as full and interesting as possible. That also gave the client recognizable format they can use for each of their projects.
First video is for the 'New Star' housing complex located in Moscow, targeting middle class. To stress advantage of having a developed infrastructure, was created a term 'round meter' instead of a 'square one'. Because around your apartment you get much more than you usually expect.
Second video is for 'Nevsky' – housing complex in Moscow with premium yacht-like design and wide developed infrastructure.
Storyboards
The making of: how was it behind the cameras. Two TV commercials, 2 days of shooting, impressive theatrical decorations and a great team to make it happen.
