Cork
Brand Identity
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The brief for this project was to come up a uniquely New Zealand based brand, which could be targeted for an International Market. My concept was the clothing line 'Cork'. For this brief, a logo and brand standards manual were created.
Cork is a clothing line that offers stylish, long lasting and high quality New Zealand made snow garments, with its main focus on snow hoodies. The hoodies are also going to be hand made within New Zealand using local merino wool.
The benefits and underlining selling points of these hoodies is that they are comfortable, warm, stay odourless for weeks, dry quickly, breathable, lightweight and they protect the body against extremes of heat and cold which meets the needs of someone spending the day on the slopes. The snow hoodies on the market at the moment in Canada are made from synthetic or cotton material, which isn’t ideal for snow conditions.
Research shows that New Zealand Merino is superior when tested for its whiteness and brightness. This attribute increases the potential colour choiceswhen dyeing the wool. It also improves the product’s ability to retain colour without fading. New Zealand fibres are also long and strong, which increases their durability, enhances their ability to stay smooth and soft, and decreases the likelihood of pilling. New Zealand’s Merino sheep are also raised in a more responsible and sustainable manner than Merinos in other countries.
