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    Along with white goods products, Beko has been the market leader in payment devices in Turkey. While targeting an innovative design & production … Read More
    Along with white goods products, Beko has been the market leader in payment devices in Turkey. While targeting an innovative design & production approach for a smart and sustainable cloud based POS system, Beko has partnered with SHERPA in order to expand the limits and create a unique purchase & payment experience via POS devices. Our field research enlightened us about the major productivity and efficiency leaks in current payment experiences. We’ve observed that, from customer relations to ordering and payment, the digital layer of the customer experience was cumbersome in key points. Running on client-server architecture, the point of sale devices were designed with a large set of functionalities in mind, but they all were missing the most important part of the problem: the customer experience. We’ve found out that the sales, finance or customer relations teams had to “hack” these systems spending hours of manual operations and doing tons of paper work in the background; just to provide a satisfactory customer experience. Keeping “sustainability” in mind at all times, we focused on the key elements of the customer experience. Based on our observatory research in a wide range of businesses and our interviews with personas, we pinpointed the problematic areas and lacking solutions. We designed a sustainable user interface for POS terminal and EFT POS devices to be used by any type of businesses from restaurants to stores providing the most usable and efficient experience to save time for both the customers and employees. As part of Beko POS Payment system, we also designed a dashboard application to help business owners and managers that notifies and keeps them informed about the sales and stocks. The final part of our system was a mobile payment solution that enables payments with a mobile device in a store, in a restaurant, in public transport or even when purchasing online. Beko POS Payment System now provide a holistic and sustainable solution that simplifies management, customer relations, reservations, ordering and payments in any type of business in any country, thanks to its innovative architecture, its minimalistic and usable interface and brand new Beko POS devices. A new era is about to begin. Read Less
    Published:
UX Producer
Selen Şentürk

UX Strategist
Berk Bayri

UX Designer
Orkun Duyar