In-person interviews and desktop research exposed barriers to hanging out with friends.
Committed to being non-commital is normal.
Research found that it can be a priority to keep options open rather than committing. (You can’t predict what kind of mood you’ll be in on Friday night,—will you want to be dancing with friends or curled up with Netflix?) Nobody liked to be the one to make a final decision and giving a general sense of availability was preferred.
Flaking on mates is both acceptable and hated.
A major frustration among young adults was the inevitable dropped plan. In person, friends say they’re up for going out, but when the night arrives? Radio silence. When they would rather be out with friends, our users are sometimes left with nowhere to go. To top it off, the fear of missing out is very very real.
Scrolling for the needle in a haystack is painful.
A major pain point for users was planning through a group chat. Ideas for a place to meet are mixed in with side conversations and gifs—the conversation can take on a life of its own. Scrolling through all the comments to find what time everyone can meet is be too daunting to even bother. And there's a chance that information doesn't even exist...