KotexStyle - White Sleepover Party
White Sleepover Party Campaign 

Key message:
Encouraging young girls to enjoy life and have fun even during those "red" day. 

Idea: 
Use the sleepover event as key hook to get young girls together. Through the activity, the participants could see how Kotex's product really helps solving problem in real situation, while having memorable moments with friends. 
The first campaign in a series "white sleepover party" that brings a tremendous success to  KotexStyle Vietnam, and helps the brand to own this "new" tradition. 

Teasing Phrase

KotexStyle - White Sleepover Party
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KotexStyle - White Sleepover Party

2
39
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Published:

Creative Fields