White Sleepover Party Campaign
Encouraging young girls to enjoy life and have fun even during those "red" day.
Use the sleepover event as key hook to get young girls together. Through the activity, the participants could see how Kotex's product really helps solving problem in real situation, while having memorable moments with friends.
The first campaign in a series "white sleepover party" that brings a tremendous success to KotexStyle Vietnam, and helps the brand to own this "new" tradition.