Students at CSM each begin with the same tools and surroundings, and yet the work we see in the end is an unimaginable array of thinking, challenges and innovation. Like a kaleidoscope, basic elements are twisted and reflected to create an endless array of creations.
The identity is celebratory, illustrative and informative when needed. The kaleidoscopic patterns act as a backdrop to build a cohesive and diverse set of outcomes for the event. All the elements of the brand can be mixed up to create endless possibilities.