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    Event identity design using photography, art direction, and colorful body paint.
The Central Saint Martins Degree Show is an annual showcase of the work of graduating students throughout the college. The event draws thousands of visitors to peruse the studios filled with works by the young designers. 

The university fosters a global collection of creative minds so the event had to show the diversity of ideas featured across various disciplines. The design also had to be flexible to exist in the different capacities during the week long event.
Students at CSM each begin with the same tools and surroundings, and yet the work we see in the end is an unimaginable array of thinking, challenges and innovation. Like a kaleidoscope, basic elements are twisted and reflected to create an endless array of creations. 

The identity is celebratory, illustrative and informative when needed. The kaleidoscopic patterns act as a backdrop to build a cohesive and diverse set of outcomes for the event. All the elements of the brand can be mixed up to create endless possibilities.