¶ I heavily researched what arts councils/commissions/divisions/agencies throughout the United States & the world were doing with their online presence. This led to finding consistent patterns we wanted to emulate, elements we could implement & improve upon & others that were exceptional that we wished to incorporate as is. The research findings were presented to stakeholders as well as conclusions on possible directions. The research was met with a positive response & decisions were made to proceed with many of the proposed initiatives.
¶ One arts council site that was particularly inspirational was Arts Council Oklahoma City
. They were one of few councils that had embraced the web as a tool for user engagement. Following their lead helped us form some goals & develop strategies that we hoped would improve the experience our users had when they visited our redesigned site.
¶ Due to this site being a subsite of the local government, there are some serious constraints in place. I couldn’t just “have at it” creatively. The site is built on the Sharepoint platform & a header, footer & page wrapper were predefined & outside of my control. Everything within the body of the page was HTML-based & could be styled. I wireframed the responsive site that was to be launched a year later to give the department I was working with an idea of what we could do. Having done that sold them on the case for a living style guide to ensure brand consistency & the ability to update styles at a sitewide level rather than editing the pages individually.