Elite Brand. Elite Story. Elite Facilities
With five national championships, 19 Final Fours and a host of legendary coaches and players, North Carolina men’s basketball is already an elite program and brand. In recent facility upgrades, Advent helped the Tar Heels further connect current and future players to the rich history of one of college basketball’s most storied programs.
Visitors enter the space facing a backlit North Carolina logo, an emotional graphic featuring Brice Johnson and an image of the Heels’ most recent national championship team. These images immediately tell the story of a championship-level program.
Perhaps no figure is a bigger differentiator for North Carolina than former player Michael Jordan, and no brand is more associated with Jordan than Nike. While many schools use the Nike brand, North Carolina is one of the few that works specifically with Jordan’s Jumpman brand.
The centerpiece of the upgraded space is the Jordan Brand Shoe Wall where all 31 Air Jordan sneakers, custom-made in Tar Heel Blue, are displayed near the entryway to the locker room. In this one-of-a-kind display, North Carolina connects a school legend and an iconic brand to audiences interacting with the space.
The Jordan Brand Shoe Wall adjoins a hallway featuring profiles of North Carolina legends. Printed fabric images of Tar Heels stars such as Jordan, James Worthy and Tyler Hansbrough are displayed behind custom perforated metal to give the displays an elite-level finish. The spaces are tied together by an abstract design inspired by North Carolina’s argyle pattern. Murals of Carolina greats by decade in player lounges, quotes from former players and coach Roy Williams’ mantras serve to inspire the Tar Heels throughout the space.
Check this full project out at www.adventresults.com
This work was created by myself, as well as many talented people at Advent.
All photos and video credit to Advent. Copy credit to adventresults.com.
