This project was the second Designlab capstone project created by me.  As a long time user of Amazon Prime Video, I found my experience with Amazon Prime could see some improvement (mainly it has to do with their user interface design).  The goal of re-imagining a new user interface for Amazon Prime Video is to create a better and more engaging viewing experience for Amazon Prime users. 

My roles:  User research, UX Strategy, Interaction design, UI design