Assignment for Studio Class - Poster - Sentences of Restriction
"Perception is subjective."
by Sol Lewitt
But, is it true? I think the process of design itself is objective and logical. We, graphic designers, use grid, contact, color, and other restrictions to convey the information to our audience and we make design decisions depends on the content itself.
After all, the perception and rules are made by human will, which is subjective. I try to design a poster to deny this sentence and question my audience. In conceptual art, is perception subjective?
I designed two posters. For the first one, I used a diagonal vein grid as my restriction and designed my original alphabet. This grid came from a visual illusion, which used the subtle difference of gray scales, and you couldn’t observe the information except stand at a distance. I designed the sentence "Perception is subjective" in an objective format and process. But I used a handwriting, which was a subjective format, to strike out the sentence itself. I utilized the contrast is questioning the sentence.
For the second poster, I designed the sentence using scintillating illusion and I changed the original white dots into black and hide the letters "perception is" in it. It was hard to reveal the message. You could either say that there was no message at all or it existed by your own perception. In the same time, this is my perception to the question. "One thousand readers, there are one thousand Hamlet." We should have our own principles and perceptions.