Wink Soap is local business comprising of handmade cold-process soap, all natural lip balms and soothing lotions. A complete package design was desired that would be clean, crisp, and attractive to the target market audience of 18-35 year olds.
Logo design depicts a young girl and boy, both winking. Each logo will be used separately, on packaging that is designated for males or females.
Website was built using WordPress with a simple e-commerce theme. Integration with Paypal, social media, contact form and individual product pages.
For packaging, I chose a clear label for all of the products. This allows the beautiful colors of the soaps and other products to be visible. The soaps are shrink-wrapped with the ends open, allowing the customer to sample each scent, yet still remain clean from dirty fingers. All of the labels are the same size, allowing the company to purchase the labels in bulk at a cost savings.
A hand-written font was chosen to symbolize the handmade aspect of the product; a unisex version was chosen to appeal to both male and female customers. Small logos of the female and male face further help connect with the target market.
