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    About

    Using animatronics to generate personalised video responses on social media.
    Published:
Presenting the world’s first online animatronic show, featuring Bow Wow.

In March 2016 Imagica re-positioned itself to a place that sparks imaginations through interesting experiences. Thus, was born a brand-new identity, Imagica - Badi Interesting Jagah Hai.
To land this proposition, we needed to reconnect with our database of past visitors, social media fans, and the target audience in an interesting way, outside Imagica.
Among many interesting attractions, The Bow Wow show is one of the most loved ones, where an animated pug entertains the audience by cracking real-time jokes on them, and leaves them wondering, how does he do it?
We decided to take this experience online to converse and engage with our audience.

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D&AD Kyoorius Creative Awards 2017
Blue Elephant winner - Digital/Direct Response

Abbys at Goafest 2017

Bronze [Digital - Technology]
Bronze [Digital - Social Media (Co-Creation/Crowd sourcing/Response)]


Campaign India Digital Crest Awards 2017
Bronze - Use of Data for CRM