The beats word was specially made by Alex Barocco, calligraphy expert, for this purpose.

I used a "pixeled" font for bits, trying to give some emphasis to the computerised ambient.

The engraved drawing stile for the representation of the heart, on the left, is trying to bring up the human touch (instead of using a beating real heart, for example) otherwise the red heart one, take us to an abstract version of heart, but exaggerating the pixels like the resolution in a zoomed screen, like in the first videogames.

The graphic elements used on the logo are used also on the letterhead, to give some personality it were cropped or simulated.