Ambrosia Coffee & Co.
Ambrosia is named after the mythological drink (sometimes depicted also as food), which is the source of immortality. The menu is comprised of drinks that boost metabolism and support body immunity. The main drink that inspires the brand's name is bulletproof coffee, which is basically a drink made by mixing filter coffee, unsalted butter, and coconut oil.
Unlike franchise coffee shops and/or 3rd wave coffee shops, Ambrosia aims to create an atmosphere that when a customer enters the place, they will feel like they are a hero living in ancient times, who stops by to take a drink before they go to take down a cyclops.
Mankind has always desired immortality and power, which could be observed in mythologies, folktales, and epics. Cupid is the god of love, sexual desire, and affection, in Greek mythology and the meaning of his name is "to desire". He is generally known for his bow and arrow that leaves the victims with the desire of love when they are shot. So, the Ambrosia logo is designed based on these myths. The logo consists of three layers which are mirrored Cupids holding coffee cups instead of a bow, coffee plants, and a coffee bean upfront.