BRANDING: New Mexico Heart Institute
ALBUQUERQUE, NEW MEXICO
New Mexico Heart Institute, New Mexico's largest independent heart specialist group, had a great reputation along with a tired logo and mismatched marketing materials. Due to its equity, we chose to keep the original logo intact, while refreshing the color palette and font for a familiar yet fresh new look. An in depth branding process resulted in the tagline, "Trust Us With Your Heart."
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